Sparking Creativity

$40.95 inc GST $37.23 ex GST

How Play and Humor Fuel Innovation and Design

Blending popular culture and design theory, framed by a decade of scholarly research, this book highlights how play and humor fuel innovation. Now, more than ever, we are in need of creative solutions to global problems, but creative skills and abilities decline over time without intervention and practice.

Sparking Creativity provides empirically supported methods for embracing the often-trivialized domains of play and humor to increase our creativity. It shows that topical examples, such as Seinfeld‘s humor, the Apples to Apples board game, and the Adventure Time cartoon series, are more closely related to innovation than you might first think. The book is organized into five main parts, each containing short, engaging subsections and informative, playful, and colorful illustrations to demonstrate concepts.

Written in a humorous and accessible style, this book is aimed toward creative-minded entrepreneurs, designers, engineers, industry leaders, parents, educators, and students. It encourages a playful approach throughout a design process to produce truly innovative solutions.

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SKU: 9781032232157 - 88 Category: Ages: Adult Author: Barry Kudrowitz Publisher: Routledge Page count: 294 ISBN: 9781032232157 Publish date: 1st June, 2023


“From Amy Klobachur’s use of a comb to eat her salad to the invention of the Squatty Potty, from The Little Mermaid to Ru Paul’s Drag Race, from robots that poop ketchup to Green Eggs and Ham,  this playful, smart and engaging book by designer Barry Kudrowitz takes us on a twisty path to surprising and unfamiliar places as it helps to explore the nature of human creativity, how we can enhance it, and what ways we can use it to improve the quality of our lives. This is the ideal book to get your juices flowing.”

Henry Jenkins, Civic Imagination Project, University of Southern California, USA

“I once did a cartoon where a dad says to his young kid, ‘Go out at play, Norman. It’s your job.’ It’s a joke based on the idea that work and play are antithetical. Barry Kudrowitz has written a book that shows they mustn’t be if we want the creative solutions our 21st-century workplace demands. He makes a compelling case for work being more like play and vice-versa to maximize the benefits of both.”

Bob Mankoff, former Cartoon Editor of The New Yorker Magazine, USA

“It is not easy to write a serious book about creativity and innovation that is not to be read too seriously. But Kudrowitz does just that through a prolific use of playful design, humor, inspiring quotes and rigorous research. The book is filled with Silly Ideas, Shitty Robots and Poop Ice Cream – both the title of Chapter 10 and also examples of ways in which real innovation can spring forth from ideas, products, and designs that are fun, fanciful, and surprising. Kudrowitz writes, ‘Things that seem silly at first may actually be innovative in the future.’ And so an academic book that makes you laugh out loud might turn out to be a transformative approach to understanding the origins of and possibilities for creativity in our lives.”

Steven J. Tepper, Dean, Director and Foundation Professor, Herberger Institute for Design and the Arts, USA

“The beauty of humor is that it resolves tensions between opposites, aka as a pleasurable relief. In a world full of societal challenges, characterized by conflicts and polarities, we cannot underestimate the need for humor to spur innovation and creative solutions, connecting the non-obvious. Kudrowitz’s incredibly rich and entertaining book demonstrates how we can design ourselves playfully out of any crisis. Meanwhile, you learn what is so great about very old Dutch cheese and our children’s farms…”

Paul Hekkert, Professor of Design, Delft University of Technology, The Netherlands

“Barry Kudrowitz has conducted years of rigorous, experimental studies on fostering creativity in designers, and he makes those results come alive in a playful, engaging way in Sparking Creativity. This book is a must for anyone who wants to unlock their own creativity, or teach others how to be more creative, using research-backed, yet accessible strategies. Barry will make you seriously creative!”

Maria Yang, Associate Dean of Engineering, MIT, USA

“This book provides great suggestions for using playful and humor-related experiences to enhance creative thinking and promote innovative actions. Readers from many professional fields can benefit from exploring its many ideas for fostering effective and wide-ranging actions to address contemporary issues and problems that need creative solutions.”

Doris Bergen, Distinguished Professor of Educational Psychology Emerita, Miami University, USA